Arctic® Goldens: A (fresh)cut above other snacks

Love snacking on fresh fruits and veggies? You’re far from alone with freshcut produce snacks now exceeding $1.1 billion in sales, according to a new Consumer Insights report from Nielsen. For healthy snackers, and products like Arctic® apples that offer an enticing combination of convenience and wholesomeness, the good news continues as the annual growth rate for the category has exceeded 10 percent each year from 2012 to present. As detailed by Food Business News, “fresh fruit is the stand-out winner” for the healthy snacking category, and their dollar share of on-the-go snacking produce category is now at 44 percent,
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Arctic® apple slices deliver unparalleled eating experience

As we shared on our blog last week, the first Arctic® apples will come to consumers as ready to eat, preservative free fresh apple slices – and with good reason! We’ve already highlighted Arctic® apples’ wholesome and ready to eat attributes; here we chew on how the nonbrowning advantage of Arctic® apple varieties enable preservative free slices to offer consumers an unparalleled eating experience. Preservative Free It’s great to be able to take part in a positive trend like healthy snacking, but what separates ready to eat Arctic® apple slices from what’s already on the market? A key advantage is
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First Arctic® apples product = wholesome, ready to eat slices

The very first nonbrowning Arctic® apple product we will be commercially launching is ready to eat Arctic® Golden slices in a 10oz bag. And, we can’t wait for consumers to enjoy our debut product! We know many consumers would prefer whole apples or some other product form, so why go with fresh, ready to eat slices?  We sure didn’t just make this decision on a whim! Fresh Apple Slices vs. Whole Fruit Regular readers of our blog will know that one of the motivations that spurred our founders, apple growers Neal and Louisa Carter, to develop nonbrowning apples was the
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Showing off at PMA FreshSummit

Last weekend we were in sunny Orlando for the PMA FreshSummit 2016, and had a blast! We love opportunities to show off the Arctic Advantage™ and this event was no different. Our booth displayed our newest infographic, lip balm swag, a mock up of our bags for test markets and, of course, samples of Arctic® Golden slices. Thanks to everyone who stopped by; we enjoyed talking to you about Arctic® apples and watching you enjoy a slice!   We look forward to seeing you all again next year!
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Previewing Arctic® apples’ PMA presence

Our whole Arctic® apple team looks forward to October all year long – and this fall is no different. Not only does it mark the end of apple harvest, we finally get to enjoy Arctic® Goldens and our other nonbrowning varieties and share them with others, including our friends in the produce industry! North America’s preeminent annual produce industry event – the Produce Marketing Association’s Fresh Summit Convention & Expo – is kicking off this week from October 14-16th in Orlando, and we’ll not only have Arctic® apples for everyone to enjoy, but a few new surprises to share. While
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Health & convenience: Merging messages

We’re always eager to learn more about what consumers think of Arctic® apples, especially what will make them eager to give our nonbrowning apples a try for themselves. So, this summer we asked as many apple lovers as we could as many questions as possible! In July, we surveyed 2,500 people from across the U.S. and Canada who are their household’s primary shopper (or shared duties 50/50) and purchase apples at least once a month. We’ll look forward to sharing more of the results over the next few months; but, today we will focus on those related to health and
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What do consumers think about biotech & the Arctic® apple?

This educational webinar by Jennifer Armen, hosted by the Produce for Better Health Foundation, is based on recent qualitative and quantitative consumer research. Jennifer shares current perceptions of biotech and Arctic® apples, what it takes to gain consumer acceptance, and why benefits are an important part of the discussion when it comes to helpful applications of biotechnology. Jennifer also answers questions, and explains how Arctic® apples are able to better maintain their natural color when sliced, bruised or bitten! Click here for the presentation audio and slides…
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Shopper’s feedback: Arctic® apples’ most convincing benefits

With a wider variety of products to choose from than ever before, there are countless factors that motivate shoppers to choose one food over another. With one tiny genetic change, Arctic® apples gain a number of benefits over their conventional counterparts, but which are the most appealing to consumers? To find out, we asked participants in our mall intercept survey which facts made them more interested in buying Arctic® apples. Below, learn the top six reasons the noted percentage of consumers say they’re more likely to purchase nonbrowning Arctic® apples: A cut Arctic® apple can be refrigerated in a zip-lock
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Shopper’s feedback: Arctic® apples’ appeal more than skin deep

You have heard us discuss boosting apple consumption as a key reason for developing Arctic® apples. This is primarily because of their suitability for freshcut products, and application in foodservice – no one finds brown apples visually appealing after all! In addition to the added convenience and eye-appeal of Arctic® apples, recent results of a comparative taste-test suggests the nonbrowning trait has a big impact on their “mouth-appeal” for consumers, too! As apples turn brown, an unpleasant eating experience is generated. When apple browning is initiated by the enzyme polyphenol oxidase (PPO), the reaction causes melanin to form – changing
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Shopper’s feedback: Eye-appeal of Arctic® apples undeniable

During our mall intercept research, we presented consumers with a plate of Arctic® apples and a plate of conventional apples, both of which had been sliced just before they were presented. Then, we asked the consumers several questions about each plate of apples, and here’s what they said! The plate of conventional apples was most often described (68% of respondents) as “browning/old/unappealing”. On the other hand, the majority (68%) said the plate of nonbrowning apples looked “fresh” or “appealing” with “better than the other plate” being the second most common descriptor. As you can see from the graph, zero respondents
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