5 Ways Biotech Can Help Our Food Future

Our climate is changing, our world is more populated every year, and there’s growing talk of global food insecurity. With science technology, it seems anything and everything is possible. Even for our food future? Maybe biotech foods can help. Changing Climate = pests, disease, weather A changing climate brings new challenges to farmers. Where biotech works is through breeding a better potato that’s resistant to blight in Ireland, corn that can better withstand water shortages, or growing drought resistant soybeans that get genetic help from drought-friendly sunflowers. Deep Dive: a multi-scientist authored paper on Genetically Modified Food: Its uses, Future
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When Apple (and other) Trees Bloom

The arrival of spring in the northern hemisphere can be a moving target. Too early and frost can be a risk factor, while a late spring can push the growing season. Whenever it arrives, fruit tree blossoms are always a welcome sight. Most of us look at an orchard and see a blanket of beautiful flowers. To the untrained eye it can be hard to differentiate the blooms of apricots from those of an apple or peach. Lucky for you, we can help. For those in the pacific northwest, here’s a guide to what fruit trees are blooming when. Fruit
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The Story of ApBitz™ Apple Snacks

There has never been a more interesting time than now to grow food. Technology provides farmers with tools to better manage risk and science offers possibilities to help answer challenges faced around the world. In the conversation of ‘how do we feed ourselves’, even us apple growers can heed the call. Apples are one of the most wasted foods in the fresh food supply chain, with up to 40% not making it to store shelves. Our nonbrowning Arctic® apples are one solution in finding a way to help reduce this number. What happens to apples that don’t make our fresh
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Modern Apple Growing

Science and technology are advancing at a rapid pace, making life easier and more convenient. Agriculture sees its share of these benefits but the true advantage is realized when we can find our way to a place where old and new meet in harmony. Apple growing has changed. Sprawling trees have been replaced by smaller, more productive ones in high-density orchards. Gone is water-wasting overhead irrigation in favor of more efficient drip systems. Through it all, a few things remain the same – sometimes getting a helping hand. Grafted, not seeded Apple seeds are a genetically creative group. If planted,
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An Arctic®Hat Trick: golden, granny, and FUJI

Just recently we received approval from Canadian government regulatory authorities for another apple variety: the Arctic® Fuji. This means we now have three apples in the Arctic® family – which in hockey terms would be a hat trick. (we had to say it) With our fall 2017 inaugural launch of Arctic® Golden packaged slices in a handful of US locations we saw good response to our fresh packaged fruit. And since our Arctic® Fuji already has USDA approval, we thought it time to review how and when which Arctic® apple varieties will get from our house to yours. Because this
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Education Collaboration Benefits Produce Industry & Consumers

In the produce industry, as with nearly any industry, differentiating your company’s brand and products is a major key for success. The produce industry is perhaps a little behind the curve on this, since fruits and vegetables have historically been sold with very little packaging, and therefore few branding/differentiation opportunities were possible. That has now changed, and there are some growing pains that the industry must address for the sake of consumers, and our industry as a whole. Consumers have become more interested in their food and how it’s produced than ever before, and are also searching for healthy, convenient
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Marketing benefits, not buzzwords!

Marketing in the produce industry presents an interesting challenge – how does a company or brand distinguish itself when products often are so similar? There are countless answers: packaging, advertising, telling the story behind the product, differentiated sensory experiences, and many more. All these strategies can lead to success, and create friendly competition under shared goals of boosting produce consumption and supporting healthy, sustainable eating practices. On the other hand, a frustratingly common method that does not support these shared goals is fear-based marketing. This approach does no favors to consumers or fellow produce industry members and can end up
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