The World Apple Report: Arctic® Apples Tell Story

Following up from a previous article we shared on our blog, we are pleased to post another article recently published in “The World Apple Report” by Dr. Desmond O’Rourke, the founder and CEO of Belrose, Inc. In it, our company’s recent consumer research showing consumer interest in a nonbrowning apple is highlighted. Dr. O’Rourke’s company specialize in world apple market analysis, and if you would like to learn more about him, Belrose Inc. and “The World Apple Report” please visit their website. To view a PDF copy of first two pages of the May 2012 edition of the “The World
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Canada seeks public input on Arctic® Apples

CFIA seeks public comment on Arctic® apples OSF’s nonbrowning Arctic® apples are taking another important step toward getting more people eating more apples. The Canadian Food Inspection Agency (CFIA) has posted our submission for unconfined environmental release of nonbrowning Arctic® Golden and Arctic® Granny apples for public comment. More than 15 years in the making, this is a major milestones for Okanagan Specialty Fruits, for apple consumers and for the apple industry. So what’s next? To learn more about the Canadian process for evaluating plants and plant foods developed through biotechnology, we have generally described that process here. Decide for yourself.
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A little education goes a long way with Arctic® Apples

Earlier this month, we shared some results from a consumer research survey we did in October 2011. There, we outlined the positive response we received when we asked whether or not nonbrowning apples were a good idea, and now we’d like to share the likelihood of these consumers to buy nonbrowning Arctic® apples. First, we asked the pool of 1,000 survey respondents (all self identified apple eaters like yourself!) how likely they would be to buy Arctic® apples, the nonbrowning apple developed through biotechnology. We were pleased to learn that the number of consumers interested in buying Arctic® apples was much larger than
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Bringing reason to the biotechnology debate

We are pleased to have the opportunity to share an article (reproduced in full below) from a past issue of “The World Apple Report” by Dr. Desmond O’Rourke, founder and CEO of Belrose, Inc. Dr. O’Rourke’s company specializes in world apple market analysis, and if you would like to learn more about him, Belrose Inc. and “The World Apple Report” please visit their website, and to go directly to the original article, click here. First GMO Apple Stirs Emotions Okanagan Specialty Fruits of Summerland, British Columbia, has asked the U.S. Department of Agriculture to approve a genetically modified apple, named
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The future is bright for antioxidants

Almost everyone who goes grocery shopping has seen a slew of antioxidant products spring up on the shelves over the past few years. Ten years ago, most people had never even heard of an “antioxidant”, but according to a recent report, “29 percent of U.S. adults are seeking out high-antioxidant groceries”. What’s more, this number is expected to climb even higher over the next ten years, as consumers gain further knowledge of the numerous potential health benefits of antioxidants, such as anti-cancer and immunity-boosting properties. While plenty of cereals, breads, nutritional supplements and even beauty care products now emphasize antioxidant
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Consumer feedback: The world is ready for Arctic® apples

Readers: As the newest member of Okanagan Specialty Fruits, I want to briefly introduce myself, as you’ll likely be hearing a lot from me going forward. My name is Joel, and I’m proud to join the team in a marketing and communications capacity. My roots in the apple industry are deep as I grew up in Summerland, and even worked on the Carter’s orchard while in high school and university. I’m very happy to be renewing that connection and look forward to keeping you up to date on the latest from OSF and Arctic® apples. According to AcuPOLL Research Inc. CEO
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Demystifying Arctic® apples

Readers: We are pleased to introduce you to a key member of OSF’s staff. Science team lead John Armstrong grew up spending summers in British Columbia’s Okanagan Valley, and returned there to live and to work for OSF in 1999. He earned his doctorate in molecular biology from the University of Manitoba in 1993. When not applying his impressive credentials in the lab, John is an avid outdoorsman. This is his first appearance here, but not his last! – Julia I’m often asked why we chose a nonbrowning apple as our first project. In fact, the food science community began
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Arctic Apples to participate in updated USDA biotechnology review process that adds public comment opportunities

The U.S. public now has more opportunities to get involved in the U.S. Department of Agriculture (USDA) Animal and Plant Health Inspection Service’s (APHIS) review of organisms produced through biotechnology, as reported in the Federal Register on March 6. OSF’s Arctic® apples will participate in this expanded process when the public comment process regarding our nonbrowning apples begins later this year. (This new process updates the process we described in this previous blog post.) Under this updated process, the public will now have two opportunities to provide input to APHIS, as its staff considers requests to deregulate organisms produced through biotechnology.
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Key points we like to make about Arctic® apples

When we started OSF in 1996, we set out to improve apple consumption. As growers, we were disturbed by declining apple demand, and that apples were not competing well against other snack foods. We also understood how browning was keeping apples out of the fresh-cut produce business and that browning was a cost all along the value chain. Our decision to choose a biotechnology approach to inhibit apple browning was not taken lightly. Even way back then, we were listening to consumers and their concerns that biotech was scary and wasn’t offering any benefits for consumers. Based on this, we
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Arctic, conventional and organic apple trees can coexist

One of our website FAQs addresses the topic of co-existence: Will Arctic® apple trees be a threat to conventional or organic apple trees, by crossbreeding with trees growing near them? For a variety of reasons, the answer is “NO!” Admittedly, co-existence has been an issue for some genetically-modified row crops. However, apples are very different from row crops, so it is not accurate to draw comparisons. First, apple trees aren’t “weedy” – they don’t escape and grow in the wild like some other crops can. For millennia we apple growers have created new apple trees via vegetative propagation, not by planting
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