We’re hiring: Digital Marketing Specialist

Okanagan Specialty Fruits Inc. (www.okspecialtyfruits.com) is a dynamic agriculture biotechnology company based in Summerland, BC, Canada that specializes in the development and market introduction of novel tree fruit varieties. This position supports our constantly expanding range of activities, including the commercialization of our nonbrowning Arctic® apple varieties (www.arcticapples.com) in both the US and Canada. Job Description With OSF’s flagship brand, Arctic® apples, becoming commercially available to consumers, we are seeking a Digital Marketing Specialist capable of enthusiastically and effectively communicating OSF’s personality and key messages, with a focus on online channels. This staff member will report to the company’s Communications
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Arctic® apples team proud to sponsor Cycle the WAVE

This past weekend, the Arctic® apples team was proud to both sponsor and participate in the 10th annual Cycle the WAVE charity bike ride. One of our company’s platforms is community outreach and education and Cycle the WAVE has a similar platform by proactively reaching youth through education and empowerment, and successfully raises community awareness about domestic violence. The cause is promoted through an event that promotes physical health and empowerment – a women’s bike ride. Living a healthy lifestyle is something we feel passionate about at Okanagan Specialty Fruits and we are proud to support such an important cause.
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Arctic® Goldens: A (fresh)cut above other snacks

Love snacking on fresh fruits and veggies? You’re far from alone with freshcut produce snacks now exceeding $1.1 billion in sales, according to a new Consumer Insights report from Nielsen. For healthy snackers, and products like Arctic® apples that offer an enticing combination of convenience and wholesomeness, the good news continues as the annual growth rate for the category has exceeded 10 percent each year from 2012 to present. As detailed by Food Business News, “fresh fruit is the stand-out winner” for the healthy snacking category, and their dollar share of on-the-go snacking produce category is now at 44 percent,
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What inspired Arctic® apples in the first place?

If you’ve been following us for awhile now you probably know quite a bit about our nonbrowning Arctic® apples. But what you may not realize is how passionate we are about the benefits of biotechnology and its potential to make a positive impact on many global issues such as food waste and hunger. Our President and Founder, Neal Carter, will be a keynote speaker at the SynBioBeta Conference this fall and will be talking further about the important role biotechnology can play. To find out more about what inspires him and why he started Okanagan Specialty Fruits in the first
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OSF proud to support Cycle the WAVE

We at Okanagan Specialty Fruits are passionate about supporting causes that promote healthy living – both mentally and physically – and we are honored to be supporting an upcoming event that does just that. Cycle the WAVE is an annual, women’s only charity bike ride that raises money for The WAVE Foundation, which strives to create awareness about domestic violence through community outreach and education. OSF is a proud sponsor of this year’s Cycle the WAVE event and we will be helping participants out by providing a healthy snack along the way – nonbrowning Arctic® apple slices! Plus, a number
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Why sensors make sense

There are many factors that can affect the outcome of a successful crop. Mother Nature likes to throw all sorts of challenges our way, but we at Okanagan Specialty Fruits have installed sensors in our Arctic® apple orchards to try and stay one step ahead of her and, in turn, be more environmentally friendly! Measuring soil moisture is an important factor in helping farmers manage their irrigation needs more efficiently. Our soil probes can analyze soil conditions and notify our farm managers exactly when it’s time to water. Plus, our irrigation system is automatically adjusted to distribute just the right
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Growing apples, and our team!

Hi everyone! My name is Denise and I’m very excited to be the new Communications Specialist here at Okanagan Specialty Fruits™ (OSF). Some of my responsibilities will include keeping all of you up to date on the latest Arctic® apple developments through our websites, social media and this blog. Let me give you a quick introduction of myself. I’m a graduate of the Broadcast Journalism program at Mount Royal University in Calgary, Alberta and have worked in various mediums throughout the industry as a reporter, editor, producer, creative writer, and in marketing. I’ve also owned my own business and worked
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On the road with Arctic® apples

Lately I have been living the jet-set lifestyle, hopping on planes to visit beautiful, exciting locales and meet with wonderful people! While I didn’t literally win the lottery, I kind of did in a work sense: I recently switched roles into the position of Stakeholder Outreach and Education. This role means I get to spend time talking to people at conferences and events, making face-to-face connections, i.e. hopping on planes to visit beautiful, exciting locales and meet with wonderful people! I recently had the opportunity to take part in two conferences: the Washington State Association of Nutrition and Dietetics Education
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Don Westcott joins Okanagan Specialty Fruits as Director of Operations

Summerland, B.C., Canada – Okanagan Specialty Fruits (OSF), the developer of nonbrowning Arctic® apple varieties, today announced the hiring of Don Westcott, who joins the team as OSF’s Director of Operations. Effective May 15, 2017, Westcott, based in Summerland, BC, will assess, plan and facilitate the execution of the company’s orchard establishment and fruit production, in addition to supporting infrastructure and facility operations. Westcott comes to OSF with over twenty years of tree fruit industry experience, most recently with BC Tree Fruits Cooperative as their Director of Logistics, Planning, and Industry Relations. Prior to his tenure with BC Tree Fruits, Westcott
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Arctic® apple slices deliver unparalleled eating experience

As we shared on our blog last week, the first Arctic® apples will come to consumers as ready to eat, preservative free fresh apple slices – and with good reason! We’ve already highlighted Arctic® apples’ wholesome and ready to eat attributes; here we chew on how the nonbrowning advantage of Arctic® apple varieties enable preservative free slices to offer consumers an unparalleled eating experience. Preservative Free It’s great to be able to take part in a positive trend like healthy snacking, but what separates ready to eat Arctic® apple slices from what’s already on the market? A key advantage is
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