Food Waste vs. Plastic Waste

One of our main goals with nonbrowning Arctic® apples is to reduce food waste, but with our first product being fresh slices of Arctic® Goldens in 10oz bags, we’ve heard some consumers wonder what that means for plastic waste. There is certainly a lot of interest from both the public and the food industry in not just growing food sustainably, but maximizing sustainability throughout the supply chain. And, while we’ve focused most of our communication efforts on how Arctic® apples can help reduce apple wastage, especially considering they are among the most wasted foods on the planet, we are committed
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Education Collaboration Benefits Produce Industry & Consumers

In the produce industry, as with nearly any industry, differentiating your company’s brand and products is a major key for success. The produce industry is perhaps a little behind the curve on this, since fruits and vegetables have historically been sold with very little packaging, and therefore few branding/differentiation opportunities were possible. That has now changed, and there are some growing pains that the industry must address for the sake of consumers, and our industry as a whole. Consumers have become more interested in their food and how it’s produced than ever before, and are also searching for healthy, convenient
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Arctic® Goldens feature SmartLabel™ QR code

One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?” Do we include a generic GMO label? Do we try to squeeze a few sentences about our biotech approach on the packaging? Something else? There is no clear-cut answer, especially since consumers will differ in how they prefer to learn about the foods they buy. However, there are a few considerations that we felt were important in evaluating our
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Arctic® apples preview launch at Fresh Summit 2017

Every year, one of the events the Arctic® apples team anticipates most is the preeminent produce industry event of the year – Produce Marketing Association’s Fresh Summit Convention & Expo – and this year was no exception! With our first nonbrowning variety, Arctic® Goldens, hitting stores in early November as fresh slices, the timing for this show couldn’t be better. We handed out hundreds of delicious apple slices to attendees, participated in the Fresh Ideas Showcase, showed off the packaging Arctic® Goldens will first hit stores in, and previewed our next variety projected to hit stores – Arctic® Granny! That’s far
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Arctic® Goldens: A (fresh)cut above other snacks

Love snacking on fresh fruits and veggies? You’re far from alone with freshcut produce snacks now exceeding $1.1 billion in sales, according to a new Consumer Insights report from Nielsen. For healthy snackers, and products like Arctic® apples that offer an enticing combination of convenience and wholesomeness, the good news continues as the annual growth rate for the category has exceeded 10 percent each year from 2012 to present. As detailed by Food Business News, “fresh fruit is the stand-out winner” for the healthy snacking category, and their dollar share of on-the-go snacking produce category is now at 44 percent,
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Don Westcott joins Okanagan Specialty Fruits as Director of Operations

Summerland, B.C., Canada – Okanagan Specialty Fruits (OSF), the developer of nonbrowning Arctic® apple varieties, today announced the hiring of Don Westcott, who joins the team as OSF’s Director of Operations. Effective May 15, 2017, Westcott, based in Summerland, BC, will assess, plan and facilitate the execution of the company’s orchard establishment and fruit production, in addition to supporting infrastructure and facility operations. Westcott comes to OSF with over twenty years of tree fruit industry experience, most recently with BC Tree Fruits Cooperative as their Director of Logistics, Planning, and Industry Relations. Prior to his tenure with BC Tree Fruits, Westcott
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Arctic® apple slices deliver unparalleled eating experience

As we shared on our blog last week, the first Arctic® apples will come to consumers as ready to eat, preservative free fresh apple slices – and with good reason! We’ve already highlighted Arctic® apples’ wholesome and ready to eat attributes; here we chew on how the nonbrowning advantage of Arctic® apple varieties enable preservative free slices to offer consumers an unparalleled eating experience. Preservative Free It’s great to be able to take part in a positive trend like healthy snacking, but what separates ready to eat Arctic® apple slices from what’s already on the market? A key advantage is
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First Arctic® apples product = wholesome, ready to eat slices

The very first nonbrowning Arctic® apple product we will be commercially launching is ready to eat Arctic® Golden slices in a 10oz bag. And, we can’t wait for consumers to enjoy our debut product! We know many consumers would prefer whole apples or some other product form, so why go with fresh, ready to eat slices?  We sure didn’t just make this decision on a whim! Fresh Apple Slices vs. Whole Fruit Regular readers of our blog will know that one of the motivations that spurred our founders, apple growers Neal and Louisa Carter, to develop nonbrowning apples was the
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Press Release: OSF adds Sales Manager, bolsters current team to support Arctic® apple launch

  Summerland, B.C., Canada – In preparation for the fall 2017 commercial launch of nonbrowning Arctic® apples, Okanagan Specialty Fruits (OSF) has added produce industry veteran Jeanette De-Coninck-Hertzler as Sales Manager, and Denise Everett as Communications Specialist to their team. “With the commercial launch of nonbrowning Arctic® apples coming this fall, it is the perfect time to add highly-skilled individuals to our hard-working, innovative team,” according to OSF President Neal Carter, who projects OSF’s team will continue to rapidly grow over the coming years. Jeanette De-Coninck-Hertzler, who started with OSF on April 3rd, brings to OSF over 30 years of produce
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Marketing benefits, not buzzwords!

Marketing in the produce industry presents an interesting challenge – how does a company or brand distinguish itself when products often are so similar? There are countless answers: packaging, advertising, telling the story behind the product, differentiated sensory experiences, and many more. All these strategies can lead to success, and create friendly competition under shared goals of boosting produce consumption and supporting healthy, sustainable eating practices. On the other hand, a frustratingly common method that does not support these shared goals is fear-based marketing. This approach does no favors to consumers or fellow produce industry members and can end up
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