Love snacking on fresh fruits and veggies? You’re far from alone with freshcut produce snacks now exceeding $1.1 billion in sales, according to a new Consumer Insights report from Nielsen. For healthy snackers, and products like Arctic® apples that offer an enticing combination of convenience and wholesomeness, the good news continues as the annual growth rate for the category has exceeded 10 percent each year from 2012 to present.
As detailed by Food Business News, “fresh fruit is the stand-out winner” for the healthy snacking category, and their dollar share of on-the-go snacking produce category is now at 44 percent, well-beyond smoothies (27 percent), snacking veggies (17percent), dried fruits & nuts (7 percent) and fruit cups (5 percent).
With snacking as a whole continuing to grow, healthy snacks growing even faster, and fresh, ready to eat fruits becoming the fastest rising healthy snack, it’s clearly the perfect time for us to be launching Arctic® Goldens in the form they’ll hit stores in this fall – 10oz bags of fresh slices!
Based on the results of their report, Nielsen has a recommendation for retailers, “Healthful snacking transcends all retail outlets and can serve as a key point of differentiation within the produce department.” Of course, while retailers giving consumers what they want with plenty of healthy snack options, especially freshcut produce, makes a world of sense, the products have to taste great to distinguish themselves.
Since 2012, ~600 products featuring individual servings of freshcut fruit have been added to grocery store shelves in the U.S., so finding the products that really capture consumer attention can be a challenge…
Luckily, Arctic® Goldens are poised to do just that! In taste tests from early 2017, 95 percent of consumers said they were either satisfied or very satisfied with Arctic® Goldens, 92 percent said they would buy them if available in their local stores, and the majority preferred them to other fresh cut apple brands! Arctic® apples can offer an unparalleled eating experience in a product form that matches exactly what healthy snackers are looking for.