Arctic® Goldens feature SmartLabel™ QR code

One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?” Do we include a generic GMO label? Do we try to squeeze a few sentences about our biotech approach on the packaging? Something else?

There is no clear-cut answer, especially since consumers will differ in how they prefer to learn about the foods they buy. However, there are a few considerations that we felt were important in evaluating our options:

After careful considering the options available, we arrived at a choice we feel strongly about – utilizing the SmartLabel™ platform for a scannable QR code and comprehensive, standardized webpage with extensive detail on fresh, preservative free Arctic® Golden slices – our first product.

If you’re unfamiliar with SmartLabel™, you aren’t alone as it’s a fairly new initiative, but it’s growing fast a

nd they have a great FAQ worth checking out! There are already approximately 34,000 products that have SmartLabel™ pages with detailed information on their nutrition, ingredients, allergens, brand, and much more. Major companies like General Mills, Coca-Cola and Kraft Heinz have all been using the platform to demonstrate product transparency and the program appears set to continue its strong growth. For our part, we’ve worked with partners like Label Insight and ScanBuy to make sure our participation not only meets, but far exceeds the minimum SmartLabel™ standards.

By ensuring we are part of this initiative right from day one, we hope to show our commitment to transparency is not just lip service, but backed by detailed, specific information on the page and beyond. For these reasons and more, we think SmartLabel™ is a smart decision for providing consumers with information on Arctic® apples, and encourage you to give the package a scan or visit the page directly!

 


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About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Brand Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

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