This past weekend, the Arctic® apples team was proud to both sponsor and participate in the 10th annual Cycle the WAVE charity bike ride. One of our company’s platforms is community outreach and education and Cycle the WAVE has a similar platform by proactively reaching youth through education and empowerment, and successfully raises community awareness about domestic violence. The cause is promoted through an event that promotes physical health and empowerment – a women’s bike ride.
Living a healthy lifestyle is something we feel passionate about at Okanagan Specialty Fruits and we are proud to support such an important cause. In fact, our own Jennifer Armen, in particular, has been a long-time supporter and rider, and she shared her thoughts on the importance of the event in creating awareness on The WAVE Foundation’s website this summer.
Arctic® Golden apples were available to event participants of the ride at both a mid-ride rest stop and the Finish Line Festival and it was wonderful to be able to interact with all the riders and enable them to be among the first to try our nonbrowning apple slices, which will start hitting stores next month. We loved hearing all the feedback about how delicious and crisp our apples are and how they made the perfect mid/post-ride snack!
Two of our Arctic® apples team members participated in the longest portion of the event, a 70 mile, “Mighty Sister” cycling ride, and we had another team member participate in the 4 mile ”Walk the WAVE” event. There is a definite spirit about the event – it is all about making new friends, cheering each other on and supporting each other to the finish line and beyond!