Arctic® apples preview launch at Fresh Summit 2017

Every year, one of the events the Arctic® apples team anticipates most is the preeminent produce industry event of the year – Produce Marketing Association’s Fresh Summit Convention & Expo – and this year was no exception!

With our first nonbrowning variety, Arctic® Goldens, hitting stores in early November as fresh slices, the timing for this show couldn’t be better. We handed out hundreds of delicious apple slices to attendees, participated in the Fresh Ideas Showcase, showed off the packaging Arctic® Goldens will first hit stores in, and previewed our next variety projected to hit stores – Arctic® Granny!

That’s far from all, though, as we also introduced our brand-new booth which shows off all the benefits of Arctic® apples. That includes their ability to reduce food waste and unmatched convenience through ready to eat slices of wholesome apples!

Fresh Summit also represented a great opportunity for us answer plenty of questions from our friends in the produce industry curious about the precise science that gives our apples their unique Arctic Advantage™ benefit and plans to expand availability over the coming years. And, of course, the more people learn about Arctic® apples and get to experience them firsthand, the more interest grows – one of the many reasons we can’t wait for them to become available to the public this fall!

OSF team members at Fresh Summit 2017. Pictured, L – R: Jessica B.; Jenn A.; Don W.; Neal C.; Joel C; Joel B; and Jeanette H.

About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

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