We have recently explored the benefits Arctic® apples can offer to growers and packers – but what about retailers? Generating consumer excitement, reducing shrink and increasing eye-appeal are just a few of the things that will deliver value to the retailer.
Consumers, now more than ever, are interested in nutrition and convenience – just what Arctic® apples provide! Shoppers will be attracted by this exciting new product because it offers them tangible benefits such as the ability to add apple slices to salads or kids’ lunches without the browning; giving them more of that fresh, tasty “first-bite” eating experience the whole way through.
If you remember what the carrot section of your supermarket looked like 15 years ago, you can only envision the new product opportunities awaiting you with Arctic® apples. Similar to how the convenience of baby carrots created a consumption trigger (they now make up around 2/3rds of US sales!) nonbrowning apples can open the door to new products. Industry leaders see the value, with one predicting that Arctic® apples will be “appealing to retailers (from) a product differentiation standpoint.” Diced apple chunks to toss on your cereal in the morning anyone (hey growers, let’s compete with those berry sales!)?
Arctic® apples minimize the expression of minor bruises and blemishes so shrinkage at retail will be significantly reduced. Nobody likes throwing food away and money wasted on discarded produce hurts retailers’ bottom lines. The nonbrowning trait means fewer perfectly good apples will be wasted and displays will look more attractive – giving consumers more great looking, great tasting apples to choose from.