Arctic® Apples: Good for the Consumer

Over the past few weeks, we have touched on how Arctic® apples benefit each link along the supply chain, explaining the unique value they offer to growers, packers, retailers, foodservice, freshcut processors, traditional processors and last but certainly not least, consumers!

In many ways, consumers get the most value of all because they also enjoy the benefits previously discussed in each segment of the supply-chain. For example, because less fruit is wasted (culled) from the grower to retailers, higher volumes of better quality fruit reach consumers. Additionally, it’s great for freshcut processors that they can avoid using costly anti-browning solutions, but consumers benefit even more because the slices will taste just like fresh apples. Kids at school

There are many unique reasons why Arctic apples benefit consumers most of all, though the biggest one of all is that they simply give you more of what you already love! The delicious first-bite taste and texture is maintained whether you finish your apple in 30 seconds or 30 minutes. There will be no more throwing away slices you’ve left out for picky kids and freshcut apples in the lunchbox suddenly become easier and tastier than ever. Apples become more versatile at home for salads, snack plates, sandwiches, pies – just about everything!

Nonbrowning apples look better, taste better, last longer and can give you more of what you already love about one of the healthiest foods there is. Through and through, Arctic apples can do exactly what they were developed for – getting more people eating more apples!

About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

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