People love apples! The food that keeps the doctor away is currently the second most consumed fruit in the U.S., even though apple consumption has been declining since the ‘80s. With apples being so popular and consumers increasingly eating food away from home, you might expect apples to be prevalent in the foodservice industry, but this simply isn’t the case.
We often use baby carrots as a comparable to Arctic® apples, since they both offer consumers convenience and “snackability”. Convenience is the number one driver for many consumers when purchasing foods. And, the same is often true in foodservice.
Around 20% of carrots now sold go to foodservice, which was largely spurred by the development of the cut ‘n peel “baby carrot”. For apples, though, the fruit volume directed to foodservice is so low it is not officially tracked. What explains this puzzling market absence? Browning!
The foodservice industry requires products that are low-maintenance, ready when needed and provide bang for the buck. While many already consider apples low-maintenance, foodservice standards are different than other industries. When consumers are enjoying a restaurant experience, eye-appeal is essential. The possibility of an apple being served that is bruised or discolored, even slightly, can result in fresh apples not being considered on a menu.
Currently, restaurants can purchase freshcut apples that are ready to go, but the added costs of antioxidants and off-taste these treatments can impart means apples can’t always compete with other fruit alternatives.
With a nonbrowning apple, though, quality fruit looks just as good as it tastes. Without the need for antioxidants freshcut apples can be purchased by, and take their proper place in, the foodservice industry. What’s more, because of their versatility, Arctic® apples can be used for more menu options than ever before – just like baby carrots created great opportunities not previously considered.
Apples are popular, cost effective, healthy and delicious. Making them easier than ever to utilize for the foodservice is a recipe for success!