Food Waste vs. Plastic Waste

One of our main goals with nonbrowning Arctic® apples is to reduce food waste, but with our first product being fresh slices of Arctic® Goldens in 10oz bags, we’ve heard some consumers wonder what that means for plastic waste. There is certainly a lot of interest from both the public and the food industry in not just growing food sustainably, but maximizing sustainability throughout the supply chain. And, while we’ve focused most of our communication efforts on how Arctic® apples can help reduce apple wastage, especially considering they are among the most wasted foods on the planet, we are committed
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Education Collaboration Benefits Produce Industry & Consumers

In the produce industry, as with nearly any industry, differentiating your company’s brand and products is a major key for success. The produce industry is perhaps a little behind the curve on this, since fruits and vegetables have historically been sold with very little packaging, and therefore few branding/differentiation opportunities were possible. That has now changed, and there are some growing pains that the industry must address for the sake of consumers, and our industry as a whole. Consumers have become more interested in their food and how it’s produced than ever before, and are also searching for healthy, convenient
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Arctic® Goldens feature SmartLabel™ QR code

One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?” Do we include a generic GMO label? Do we try to squeeze a few sentences about our biotech approach on the packaging? Something else? There is no clear-cut answer, especially since consumers will differ in how they prefer to learn about the foods they buy. However, there are a few considerations that we felt were important in evaluating our
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