Marketing benefits, not buzzwords!

Marketing in the produce industry presents an interesting challenge – how does a company or brand distinguish itself when products often are so similar? There are countless answers: packaging, advertising, telling the story behind the product, differentiated sensory experiences, and many more. All these strategies can lead to success, and create friendly competition under shared goals of boosting produce consumption and supporting healthy, sustainable eating practices. On the other hand, a frustratingly common method that does not support these shared goals is fear-based marketing. This approach does no favors to consumers or fellow produce industry members and can end up
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