GMO communication (Part 1): The juice is worth the squeeze

Over fifteen years before the first nonbrowning Arctic® apple variety was even approved in the U.S. and Canada, my family and I received a rude awakening regarding how big a challenge we had gotten ourselves into. Activists angry about the development of GMO apples had hacked over 650 of our young apple trees down. These particular trees weren’t even genetically engineered, but the activists either didn’t realize or simply didn’t care! Being involved in agriculture for over three decades, I’ve learned to expect the unexpected from the weather, pests and even people. And, while I’m happy to say the attack
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Arctic® apples proud to empower healthy eating in schools

  Summerland, B.C., Canada – For Okanagan Specialty Fruits (OSF), the company behind nonbrowning Arctic® apple varieties, promoting healthy eating isn’t just a goal, it’s a passion. When Jennifer Armen, Director of Business Development & Marketing for OSF, was given the opportunity to help put salad bars in schools, she jumped at the chance. In July, Jenn took part in the Tour de Fresh three-day cycling event that raises funds to benefit the Let’s Move Salad Bars to Schools initiative. Having both personal and professional ties to Idaho, Jenn chose to fundraise for a salad bar to be donated to
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Carters at core of Arctic® brand

To those familiar with OSF’s journey to bring Arctic® apples to market and for apple lovers who will soon get to enjoy Arctic® apples firsthand, it’s clear that the Carter family is at the core of the Arctic® brand! There’s no separating the Arctic® apple story from Neal and Louisa Carter, who not only founded Okanagan Specialty Fruits in 1996, but have been involved every step of the way since. With a bit of help from their kids, they brainstormed the Arctic® logo and name – landing on “Arctic® apples” because, like the snow-driven landscapes of the Arctic itself, nonbrowning
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