Arctic® Fuji Gains USDA Approval

  Okanagan Specialty Fruits’ (OSF) third nonbrowning Arctic® apple variety, the Arctic® Fuji, has been granted deregulated status by the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (USDA APHIS).  Arctic® Fuji apples have been found to be as safe and nutritious as conventional apples, joining OSF’s Arctic® Golden and Arctic® Granny varieties. “The response to Arctic® Fuji apples and our overall platform to deliver direct benefits to consumers has been encouraging,” said Neal Carter, Okanagan Specialty Fruits’ founder and president.  “We are confident the positive feedback we have received will translate to the marketplace.” The approval follows
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Health & convenience: Merging messages

We’re always eager to learn more about what consumers think of Arctic® apples, especially what will make them eager to give our nonbrowning apples a try for themselves. So, this summer we asked as many apple lovers as we could as many questions as possible! In July, we surveyed 2,500 people from across the U.S. and Canada who are their household’s primary shopper (or shared duties 50/50) and purchase apples at least once a month. We’ll look forward to sharing more of the results over the next few months; but, today we will focus on those related to health and
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Checking out fresh produce at checkout

A 2015 report titled “Temptation at Checkout” by Center for Science in the Public Interest took a long, hard look at consumer food purchasing behavior at checkout. What they found was not particularly shocking: the ratio of unhealthy vs. healthy purchases is troublesome. However, they also found that the promotion of healthy options at checkout can go a long way towards improving the quality of these last-minute selections. Per the report, candy and chocolate are the two most frequent impulse purchases and that’s bad news as over half of all purchasing decisions are made spontaneously. At checkout, consumers are at
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