What do consumers think about biotech & the Arctic® apple?

This educational webinar by Jennifer Armen, hosted by the Produce for Better Health Foundation, is based on recent qualitative and quantitative consumer research. Jennifer shares current perceptions of biotech and Arctic® apples, what it takes to gain consumer acceptance, and why benefits are an important part of the discussion when it comes to helpful applications of biotechnology. Jennifer also answers questions, and explains how Arctic® apples are able to better maintain their natural color when sliced, bruised or bitten! Click here for the presentation audio and slides…
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Jessica Brady joins our growing team!

Hi, I’m Jessica Brady, I recently became a part of Okanagan Specialty Fruits’ marketing and communications team. I hope you will join me in sharing the Arctic® apple story. And if you have any neat apple recipes, I’d love to hear about them. You can reach me by email, Twitter and Facebook, and check out our recipe ideas on Instagram and Pinterest too. So why am I excited about Arctic® apples? It started with my love of baking! You see, as I’m writing this, I’m looking out my window at 2 feet of deep snow. And one of my favorite
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