Highlighting Dr. Ania Wieczorek’s “Biotech in Focus” series

Earlier this year, a fantastic new series of bulletins covering a wide range of biotechnology-related topics was launched – “Biotech in Focus”. Spearheaded by Dr. Ania Wieczorek, each bi-weekly newsletter focuses on a single key topic, and manages to pull relevant examples, images and information into a concise, two-page PDF. The content, as well as the format, make each bulletin a valuable educational resource. Dr. Wieczorek, who counts teaching science to children in her community among her duties, is Director of the Biotechnology Outreach Program at the University of Hawaii. And, while she has recognized the ability for biotechnology to
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Ag-biotech infographics: Education through visualization

Consumer interest in biotech foods has grown rapidly over the past few years, yet interest in the fastest adopted crop technology in history has been accompanied by a spike in misinformation. As a result, it is difficult for consumers to obtain an accurate understanding of this complex subject. For some biotech opponents, the complexities are of little concern, as long as the goal of boosting fear of biotechnology is accomplished. The more inflammatory and shocking a claim, the quicker it spreads. Basing these claims on facts is not a prerequisite, though including a horrifying (and nearly always completely misleading or
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Shopper’s feedback: Arctic® apples’ most convincing benefits

With a wider variety of products to choose from than ever before, there are countless factors that motivate shoppers to choose one food over another. With one tiny genetic change, Arctic® apples gain a number of benefits over their conventional counterparts, but which are the most appealing to consumers? To find out, we asked participants in our mall intercept survey which facts made them more interested in buying Arctic® apples. Below, learn the top six reasons the noted percentage of consumers say they’re more likely to purchase nonbrowning Arctic® apples: A cut Arctic® apple can be refrigerated in a zip-lock
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Shopper’s feedback: Arctic® apples’ appeal more than skin deep

You have heard us discuss boosting apple consumption as a key reason for developing Arctic® apples. This is primarily because of their suitability for freshcut products, and application in foodservice – no one finds brown apples visually appealing after all! In addition to the added convenience and eye-appeal of Arctic® apples, recent results of a comparative taste-test suggests the nonbrowning trait has a big impact on their “mouth-appeal” for consumers, too! As apples turn brown, an unpleasant eating experience is generated. When apple browning is initiated by the enzyme polyphenol oxidase (PPO), the reaction causes melanin to form – changing
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Shopper’s feedback: Eye-appeal of Arctic® apples undeniable

During our mall intercept research, we presented consumers with a plate of Arctic® apples and a plate of conventional apples, both of which had been sliced just before they were presented. Then, we asked the consumers several questions about each plate of apples, and here’s what they said! The plate of conventional apples was most often described (68% of respondents) as “browning/old/unappealing”. On the other hand, the majority (68%) said the plate of nonbrowning apples looked “fresh” or “appealing” with “better than the other plate” being the second most common descriptor. As you can see from the graph, zero respondents
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