Shopper’s feedback: Apple browning is a major issue

Today, we’re kicking off a five-part series highlighting results from our latest consumer research. We commissioned a series of mall intercept surveys in four U.S. cities where shoppers were asked to answer a few questions about Arctic® apples. They were also presented with a plate of sliced Arctic® fruits beside conventional apples so they could see and taste the difference for themselves. First, consumers rated how big of an issue the browning of apples was to them on a scale of 1 (not a big issue) to 5 (a major issue). The majority, 55%, rated browning as either a 4
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Arctic® apples: Makes slicing more enticing

It’s easy to see why Arctic® apples’ nonbrowning trait makes them extremely well-suited for products like sliced, diced, and quartered apples, but is the freshcut market really a big deal? How big is the freshcut market anyway and what’s its projection? A summary of a recent report from the Produce Marketing Association, explains that “the U.S. freshcut fruit and vegetable market is one of the fastest growing (market) segments” and “is an estimated $27 billion market.” It emphasized that strong growth is expected to continue for freshcut products as consumer demand for convenience and “healthier grab-and-go” snack options continue to
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Millennials desire healthy, convenient food…and Arctic® apples deliver!

The Millennial generation, aka Generation Y, is made up of those born between 1980-2000 (give or take a few years depending on who you ask), and as the biggest generation of consumers, their preferences will be driving food trends for a long time. They’re larger than the Baby Boom generation and account for $1.3 trillion in annual consumer spending in the US, an amount expected to rise even further. As a result, there’s been a great deal of research examining Millennials’ values and motivations when it comes to food. There are a couple of identified trends that stand out to
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Demystifying Arctic® apples’ modern science tools

Arctic® apples have been studied for over a decade and have the same nutrition and composition as their conventional counterparts – so why do GMO opponents say they contain dangerous viruses, contribute antibiotic resistance, and spread bacteria? The simple answer is that they’re lying to promote fear, though to be more precise, they’re using small pieces of partial truths and intentionally exaggerating or implying danger where there isn’t any. While we use apple genes to silence apple genes, the apple plantlets we introduce the nonbrowning trait into need a bit of help knowing what to do with these genes. We’ve
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