Let’s talk rootstock: How apple varieties stay true

When it comes to apple orchards, many consumers have a picture in their heads of Johnny Appleseed planting apple seeds all over the place. We should be very glad that’s not the case in reality, though, as aside from the nostalgic imagery, the way orchards are actually propagated is vastly superior. And the “root” of modern apple production is, well, rootstock! To understand why rootstocks are so important to apple production, it helps to first understand how apples are pollinated, and luckily, we just posted a brand new infographic on that very topic. For a typical apple blossom to grow
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Produce departments: The apple of the shopper’s eye

When consumers are choosing a grocery store, there’s no bigger turn-off than a disappointing produce department. While retailers may offer different products, prices and layouts than competitors, 92% of shoppers agree that quality of fresh produce is the single most important factor for consumers when choosing a grocery store. As one U.S. produce retail executive explains, fresh produce is “the first thing people see and really sets the tone for somebody’s shopping experience”. Consumer research continues to support the importance of high-quality produce displays. The 2014 National Grocers Association-SupermarketGuru Consumer Survey determined the produce department is the only measure that
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Highlighting 5 unsung biotech benefits

Time and time again, new studies show that consumers’ support of biotechnology greatly increases the more aware they are of the benefits this important technology can offer. Last week, a new survey found 9 out of 10 Iowa shoppers would be more likely to buy biotech foods with better nutritional value. Last month, the International Food Information Council demonstrated that consumers have no problem buying value-added biotech foods, with a wide array of health, sensory and environmental benefits all boosting support. Farmers clearly recognize the benefits, elsewise they wouldn’t have made ag-biotech fastest adopted crop technology in history. For farmers, though, widely-recognized
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