Misperceptions of consumer intentions

When General Mills announced they would be removing all biotech ingredients from their original Cheerios®, it was a pretty big story. The media loves controversy and the anti-GMO critics appeared to have won a major battle. In reality, though, the opposite may be true! A number of recent articles have shared some interesting news – making Cheerios GMO-free has done nothing to boost sales! This comes on the heels of reports that Cheerios and Grape-Nuts (which also recently switched to non-GMO) are now “certainly less nutritious” than before and have lost vitamins like B12, D, A and Riboflavin and sourcing
Read More

Can’t beat ready-to-eat!

Stop me if this sounds familiar: You’ve just finished a long day of work and have nothing planned for dinner – all you know is you’re hungry, you don’t want to spend a lot of time cooking and you definitely don’t feel like shopping! All too often this story tragically ends in later-regretted fast food for you and your family and unkept promises that you’ll all eat healthier tomorrow. To be fair, fast food chains are responding to increasingly health-conscious consumers by adding low-calorie menu items and promoting salads or even fruit sides. Even so, fastfoodnutrition.org estimates the average U.S.
Read More

It’s cut and dried: Arctic® apples are perfect!

We’ve talked a lot about Arctic® apples’ perfect suitability for the freshcut industry since they avoid the need for costly anti-browning treatments and offer consumers a more appealing product. And, the same is true for dried apples! Just as with fresh apples, whether whole or cut, oxidative browning is also a major issue for dried apples. Like freshcut apples, dried apple products require anti-browning treatments to help them maintain their color. While anti-browning solutions or in-home fruit juice applications can be used for short term prevention of browning in fresh apples, sulfite treatments are commonly used to prevent browning of
Read More

OSF responds to question on “GMO Answers”

We’re big fans of GMOAnswers.com, a website that solicits expert responses to consumers’ ag-biotech questions and provides consumer-friendly educational materials! The GMO Answers initiative illustrates that the ag-biotech industry recognizes open communication between consumers and reputable sources is important, and is especially valuable when scientists and farmers are involved (who knows more about the science and benefits of ag-biotech than them?). Recently, GMO Answers received a question about the likelihood of Arctic® apples to cross-pollinate with neighboring apple orchards, and we were pleased to have the opportunity to contribute our response. OSF president Neal Carter provided a detailed explanation of
Read More