Sharing our favourite biotech bloggers

Agricultural biotechnology is a fascinating subject (we think so at least!), though it’s not exactly the most accessible due to the complex science involved. This is one of the reasons that, despite the average American eating their own weight in biotech foods each year, biotechnology remains a mystery to so many. For this reason, it is essential that those who support the benefits agricultural biotechnology can offer engage in open and transparent discussion in language the general public can understand. Here are a few online sources that fit that bill:  Tomorrow’s Table – Written by Dr. Pamela Ronald, Ph.D (Twitter:
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Who to trust on biotech foods?

Many consumers are understandably hesitant to embrace biotech foods. Foods produce through biotechnology are relatively new to the public, the science is complicated and it’s tough to sift through the conflicting arguments by proponents and opponents. When it comes to our food, we are especially skeptical of any perceived health risks, and a lot of the coverage of biotech foods claims that they are dangerous “frankenfoods”. Really, though, anything can be made to sound scary – it’s a simple and effective strategy for opponents to use (just look at political ads!).  To clearly demonstrate this phenomenon, look no further than
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Shopping for apples? What makes you decide?

Recently, we discussed which apple attributes consumers told us were most important to them. We weren’t surprised to find things like flavor and nutrition among the top choices, but how can shoppers identify these attributes while in the grocery store? The truth is they can’t! So, we asked 1,000 self-identified apple consumers how they choose one apple over another. What did we learn? Arctic® apples enhance the traits most important to shoppers! It’s been well known for a long time that consumers “buy” first with their eyes, and not surprisingly they rated the most eye-catching attribute as most important –
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BC Fruit Grower Perspective: Public Opinion of Ag. Biotech

Following up on entries covering cross-pollination and the value Arctic apples can provide the apple industry, orchardist and agricultural scientist Dr. David Lane returns to share his views on what is influencing the controversy and public opinion of agricultural biotechnology and Arctic® apples:  Innovation is the hallmark of human society. One of the fundamental qualities that define us is our constant search for improved productivity and quality of life. Advances in medicine help us live longer, computer science technologies help us communicate better and agricultural biotechnology can help us produce crops with increased value and benefits (not to mention more
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