Of Halloween and Frankenfood

Halloween is right around the corner and with it comes the annual opportunity to scare ourselves silly for the sheer fun of it. Fright houses, ghoulish costumes, horror movie marathons – those fear-inspired shots of adrenaline, and the laughs of relief that follow them, are indeed addictive stuff.  Alas, in recent years one of our favorite icons of Halloween, Mary Shelley’s Frankenstein, has been co-opted to frighten consumers about biotechnology-enhanced foods. While the mental picture the term draws is effective theater, we encourage you to look further and learn the facts for yourself. Arctic® apples are no Frankenfood. We simply
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BC Fruit Grower Perspective: Arctic® apples meet an industry need

Guest blogger, orchardist and agricultural scientist Dr. David Lane provides his opinion on why Arctic® apples can provide a valuable consumption trigger for the North American apple industry:  The introduction of the nonbrowning trait in Arctic® apples is a great example of valuable and forward looking technology. Apple consumption in North America has been on the decline for far too long and the apple industry needs new and improved products to compete. Fruit offerings from the sub-tropics and increasing apple production in countries overseas (China now makes up nearly 50% of global production) are further reducing the economic viability of
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BC Fruit Grower Perspective: Arctic® apples and cross-pollination

We are very pleased to have esteemed agricultural scientist and orchardist Dr. David Lane share his thoughts on Arctic® apples as a guest blogger for www.arcticapples.com. You may recall that we also shared Dr. Lane’s letter to the Canadian Food Inspection Agency (CFIA) in early July and we hope to have him share his expertise on a variety of topics relating to Arctic apples again soon. For this entry, Dr. Lane provides his opinion on cross-pollination concerns: As was outlined in my submission to the Canadian Food Inspection Agency, Arctic® apples are a tremendously valuable and innovative solution to a
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Consumer Research: What makes a perfect apple?

Being a company that’s led by an apple grower, we know what it takes to grow great fruit. There are many things to love about apples, but which qualities are the most significant to consumers? We asked 1,000 self-identified apple eaters to rate the importance they place on some of the key apple characteristics to see if they matched the qualities offered by Arctic® apples (spoiler: they do!). What do consumers want from their apples more than anything else? Flavor of course! There are tons of varieties out there, each with their own unique flavor profile. If you’re an avid
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