Imagine the market buzz about a nonbrowning apple

apple shoppingAll retailers – big box to boutique, and every store size in between – understand the power of an exciting new product to generate shopper buzz and lift sales. Biotechnology offers limitless opportunities to deliver innovative new produce items.

OSF’s first offering, Arctic® apples, will certainly generate customer attention. The benefits of retailing Arctic apple versions of apple varieties include:

  • Lower shrinkage at point of sale, and associated savings
  • Greater eye appeal of displays
  • New offerings of a value-added product
  • Increased consumer excitement and traffic
  • Increased interest from cooks and bakers
  • Attention-getting product demonstrations

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