Imagine the market buzz about a nonbrowning apple

All retailers – big box to boutique, and every store size in between – understand the power of an exciting new product to generate shopper buzz and lift sales. Biotechnology offers limitless opportunities to deliver innovative new produce items.

OSF’s first offering, Arctic® apples, will certainly generate customer attention. The benefits of retailing Arctic apple versions of apple varieties include:

• Lower shrinkage at point of sale, and associated savings
• Greater eye appeal of displays
• New offerings of a value-added product
• Increased consumer excitement and traffic
• Increased interest from cooks and bakers
• Attention-getting product demonstrations