Imagine the market buzz about a nonbrowning apple

All retailers – big box to boutique, and every store size in between – understand the power of an exciting new product to generate shopper buzz and lift sales. Biotechnology offers limitless opportunities to deliver innovative new produce items.

OSF’s first offering, Arctic Apples, will certainly generate customer attention. The benefits of retailing Arctic Apple versions of apple varieties include:

• Lower shrinkage at point of sale, and associated savings
• Greater eye appeal of displays
• New offerings of a value-added product
• Increased consumer excitement and traffic
• Increased interest from cooks and bakers
• Attention-getting product demonstrations