GMO communication (Part 1): The juice is worth the squeeze

Over fifteen years before the first nonbrowning Arctic® apple variety was even approved in the U.S. and Canada, my family and I received a rude awakening regarding how big a challenge we had gotten ourselves into. Activists angry about the development of GMO apples had hacked over 650 of our young apple trees down. These particular trees weren’t even genetically engineered, but the activists either didn’t realize or simply didn’t care! Being involved in agriculture for over three decades, I’ve learned to expect the unexpected from the weather, pests and even people. And, while I’m happy to say the attack
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Arctic® apples proud to empower healthy eating in schools

  Summerland, B.C., Canada – For Okanagan Specialty Fruits (OSF), the company behind nonbrowning Arctic® apple varieties, promoting healthy eating isn’t just a goal, it’s a passion. When Jennifer Armen, Director of Business Development & Marketing for OSF, was given the opportunity to help put salad bars in schools, she jumped at the chance. In July, Jenn took part in the Tour de Fresh three-day cycling event that raises funds to benefit the Let’s Move Salad Bars to Schools initiative. Having both personal and professional ties to Idaho, Jenn chose to fundraise for a salad bar to be donated to
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Carters at core of Arctic® brand

To those familiar with OSF’s journey to bring Arctic® apples to market and for apple lovers who will soon get to enjoy Arctic® apples firsthand, it’s clear that the Carter family is at the core of the Arctic® brand! There’s no separating the Arctic® apple story from Neal and Louisa Carter, who not only founded Okanagan Specialty Fruits in 1996, but have been involved every step of the way since. With a bit of help from their kids, they brainstormed the Arctic® logo and name – landing on “Arctic® apples” because, like the snow-driven landscapes of the Arctic itself, nonbrowning
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Showing off at PMA FreshSummit

Last weekend we were in sunny Orlando for the PMA FreshSummit 2016, and had a blast! We love opportunities to show off the Arctic Advantage™ and this event was no different. Our booth displayed our newest infographic, lip balm swag, a mock up of our bags for test markets and, of course, samples of Arctic® Golden slices. Thanks to everyone who stopped by; we enjoyed talking to you about Arctic® apples and watching you enjoy a slice!   We look forward to seeing you all again next year!
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Previewing Arctic® apples’ PMA presence

Our whole Arctic® apple team looks forward to October all year long – and this fall is no different. Not only does it mark the end of apple harvest, we finally get to enjoy Arctic® Goldens and our other nonbrowning varieties and share them with others, including our friends in the produce industry! North America’s preeminent annual produce industry event – the Produce Marketing Association’s Fresh Summit Convention & Expo – is kicking off this week from October 14-16th in Orlando, and we’ll not only have Arctic® apples for everyone to enjoy, but a few new surprises to share. While
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Arctic® Fuji Gains USDA Approval

  Okanagan Specialty Fruits’ (OSF) third nonbrowning Arctic® apple variety, the Arctic® Fuji, has been granted deregulated status by the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (USDA APHIS).  Arctic® Fuji apples have been found to be as safe and nutritious as conventional apples, joining OSF’s Arctic® Golden and Arctic® Granny varieties. “The response to Arctic® Fuji apples and our overall platform to deliver direct benefits to consumers has been encouraging,” said Neal Carter, Okanagan Specialty Fruits’ founder and president.  “We are confident the positive feedback we have received will translate to the marketplace.” The approval follows
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Health & convenience: Merging messages

We’re always eager to learn more about what consumers think of Arctic® apples, especially what will make them eager to give our nonbrowning apples a try for themselves. So, this summer we asked as many apple lovers as we could as many questions as possible! In July, we surveyed 2,500 people from across the U.S. and Canada who are their household’s primary shopper (or shared duties 50/50) and purchase apples at least once a month. We’ll look forward to sharing more of the results over the next few months; but, today we will focus on those related to health and
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