On the road with Arctic® apples

Lately I have been living the jet-set lifestyle, hopping on planes to visit beautiful, exciting locales and meet with wonderful people! While I didn’t literally win the lottery, I kind of did in a work sense: I recently switched roles into the position of Stakeholder Outreach and Education. This role means I get to spend time talking to people at conferences and events, making face-to-face connections, i.e. hopping on planes to visit beautiful, exciting locales and meet with wonderful people! I recently had the opportunity to take part in two conferences: the Washington State Association of Nutrition and Dietetics Education
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Don Westcott joins Okanagan Specialty Fruits as Director of Operations

Summerland, B.C., Canada – Okanagan Specialty Fruits (OSF), the developer of nonbrowning Arctic® apple varieties, today announced the hiring of Don Westcott, who joins the team as OSF’s Director of Operations. Effective May 15, 2017, Westcott, based in Summerland, BC, will assess, plan and facilitate the execution of the company’s orchard establishment and fruit production, in addition to supporting infrastructure and facility operations. Westcott comes to OSF with over twenty years of tree fruit industry experience, most recently with BC Tree Fruits Cooperative as their Director of Logistics, Planning, and Industry Relations. Prior to his tenure with BC Tree Fruits, Westcott
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Arctic® apple slices deliver unparalleled eating experience

As we shared on our blog last week, the first Arctic® apples will come to consumers as ready to eat, preservative free fresh apple slices – and with good reason! We’ve already highlighted Arctic® apples’ wholesome and ready to eat attributes; here we chew on how the nonbrowning advantage of Arctic® apple varieties enable preservative free slices to offer consumers an unparalleled eating experience. Preservative Free It’s great to be able to take part in a positive trend like healthy snacking, but what separates ready to eat Arctic® apple slices from what’s already on the market? A key advantage is
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First Arctic® apples product = wholesome, ready to eat slices

The very first nonbrowning Arctic® apple product we will be commercially launching is preservative free, ready to eat Arctic® Golden slices in a 10oz bag. And, we can’t wait for consumers to enjoy our debut product! We know many consumers would prefer whole apples or some other product form, so why go with fresh, ready to eat slices?  We sure didn’t just make this decision on a whim! Fresh Apple Slices vs. Whole Fruit Regular readers of our blog will know that one of the motivations that spurred our founders, apple growers Neal and Louisa Carter, to develop nonbrowning apples
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Press Release: OSF adds Sales Manager, bolsters current team to support Arctic® apple launch

  Summerland, B.C., Canada – In preparation for the fall 2017 commercial launch of nonbrowning Arctic® apples, Okanagan Specialty Fruits (OSF) has added produce industry veteran Jeanette De-Coninck-Hertzler as Sales Manager, and Denise Everett as Communications Specialist to their team. “With the commercial launch of nonbrowning Arctic® apples coming this fall, it is the perfect time to add highly-skilled individuals to our hard-working, innovative team,” according to OSF President Neal Carter, who projects OSF’s team will continue to rapidly grow over the coming years. Jeanette De-Coninck-Hertzler, who started with OSF on April 3rd, brings to OSF over 30 years of produce
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Okanagan Specialty Fruits Inc. honored with Fruits & Veggies – More Matters® Industry Role Model Award

  Summerland, B.C., Canada – Okanagan Specialty Fruits Inc (OSF) was honored with a Fruits & Veggies – More Matters® Industry Role Model award at the Produce for Better Health’s 2017 Annual Conference: The Consumer Connection held last week. This represents the third consecutive year of Fruits & Veggies – More Matters® recognition, with OSF’s designation as an Industry Champion in each of the previous two years. Jessica Brady of OSF accepted the award on behalf of the company, “Okanagan Specialty Fruits is proud to be a long-time supporter of Fruits and Veggies – More Matters, and we look forward
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Marketing benefits, not buzzwords!

Marketing in the produce industry presents an interesting challenge – how does a company or brand distinguish itself when products often are so similar? There are countless answers: packaging, advertising, telling the story behind the product, differentiated sensory experiences, and many more. All these strategies can lead to success, and create friendly competition under shared goals of boosting produce consumption and supporting healthy, sustainable eating practices. On the other hand, a frustratingly common method that does not support these shared goals is fear-based marketing. This approach does no favors to consumers or fellow produce industry members and can end up
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Arctic® apples on trend for 2017

Earlier this month, we shared our refreshed Arctic® logo and how the first of our nonbrowning varieties – Arctic® Goldens – will be tested in U.S. stores this year. Well, according to the many articles highlighting hot trends for 2017, our timing couldn’t be better! While countless food industry trends have been identified, three standouts for 2017 are sustainability, health, and convenience. Sustainability Sustainability has been a hot button issue for a while, and this was crystallized in a recent headline from Food Navigator declaring “Nutrition experts predict sustainability ‘most important’ trend for 2017”. While it may seem surprising to see
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GMO Communication (Part 2): A ripe educational opportunity

Last week I shared some of the personal experiences that have shaped my understanding of GMO perceptions. This week, I will be talking about the importance of biotech champions, and some of the most important lessons we’ve learned for effectively sharing information on GMOs in a way that resonates with a wide, diverse audience. Bridging the communications gap In January 2015 Pew Research found that 88% of scientists from the American Association for the Advancement of Science (AAAS) say GE foods are generally safe, but 57% of U.S. adults aren’t so sure. Months earlier, the International Food Information Council (IFIC)
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