Okanagan Specialty Fruits Inc. honored with Fruits & Veggies – More Matters® Industry Role Model Award

  Summerland, B.C., Canada – Okanagan Specialty Fruits Inc (OSF) was honored with a Fruits & Veggies – More Matters® Industry Role Model award at the Produce for Better Health’s 2017 Annual Conference: The Consumer Connection held last week. This represents the third consecutive year of Fruits & Veggies – More Matters® recognition, with OSF’s designation as an Industry Champion in each of the previous two years. Jessica Brady of OSF accepted the award on behalf of the company, “Okanagan Specialty Fruits is proud to be a long-time supporter of Fruits and Veggies – More Matters, and we look forward
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We’re Hiring: Director of Operations

  The Director of Operations will work closely with the President to assess, plan, and facilitate the most effective and efficient execution of company-wide orchard establishment, tree fruit production, supporting infrastructure and processing facility operations and processes, in accordance with the company’s strategic objectives.   Job Snapshot: Location: Summerland, British Columbia Canada Department: Okanagan Specialty Fruits Job Type: Full Time Education: Engineering with MBA or business background preferred Experience: A minimum of 10 years of operations and process management experience in the apple, tree fruits, produce primary production and value-added processing industry Reference Id: OSF-1 Travel Required: Yes Manage Others: TBD   Description: MISSION STATEMENT: Develop a vertically
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We’re hiring: Communications Specialist

Communications Specialist Okanagan Specialty Fruits Inc. (www.okspecialtyfruits.com) is a dynamic agriculture biotechnology company based in Summerland, BC, Canada that specializes in the development and market introduction of novel tree fruit varieties. This position supports our constantly expanding range of activities, including the commercialization of our nonbrowning Arctic® apple varieties (www.arcticapples.com) in the US and Canada.   Job Description With the imminent launch of OSF’s flagship brand, Arctic® apples, we are seeking a Communications Specialist capable of enthusiastically and effectively communicating OSF’s corporate and brand personality and key messages. This staff member will report to the company’s Brand Marketing Manager and
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Marketing benefits, not buzzwords!

Marketing in the produce industry presents an interesting challenge – how does a company or brand distinguish itself when products often are so similar? There are countless answers: packaging, advertising, telling the story behind the product, differentiated sensory experiences, and many more. All these strategies can lead to success, and create friendly competition under shared goals of boosting produce consumption and supporting healthy, sustainable eating practices. On the other hand, a frustratingly common method that does not support these shared goals is fear-based marketing. This approach does no favors to consumers or fellow produce industry members and can end up
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Arctic® apples on trend for 2017

Earlier this month, we shared our refreshed Arctic® logo and how the first of our nonbrowning varieties – Arctic® Goldens – will be tested in U.S. stores this year. Well, according to the many articles highlighting hot trends for 2017, our timing couldn’t be better! While countless food industry trends have been identified, three standouts for 2017 are sustainability, health, and convenience. Sustainability Sustainability has been a hot button issue for a while, and this was crystallized in a recent headline from Food Navigator declaring “Nutrition experts predict sustainability ‘most important’ trend for 2017”. While it may seem surprising to see
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GMO Communication (Part 2): A ripe educational opportunity

Last week I shared some of the personal experiences that have shaped my understanding of GMO perceptions. This week, I will be talking about the importance of biotech champions, and some of the most important lessons we’ve learned for effectively sharing information on GMOs in a way that resonates with a wide, diverse audience. Bridging the communications gap In January 2015 Pew Research found that 88% of scientists from the American Association for the Advancement of Science (AAAS) say GE foods are generally safe, but 57% of U.S. adults aren’t so sure. Months earlier, the International Food Information Council (IFIC)
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GMO communication (Part 1): The juice is worth the squeeze

Over fifteen years before the first nonbrowning Arctic® apple variety was even approved in the U.S. and Canada, my family and I received a rude awakening regarding how big a challenge we had gotten ourselves into. Activists angry about the development of GMO apples had hacked over 650 of our young apple trees down. These particular trees weren’t even genetically engineered, but the activists either didn’t realize or simply didn’t care! Being involved in agriculture for over three decades, I’ve learned to expect the unexpected from the weather, pests and even people. And, while I’m happy to say the attack
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Arctic® apples proud to empower healthy eating in schools

  Summerland, B.C., Canada – For Okanagan Specialty Fruits (OSF), the company behind nonbrowning Arctic® apple varieties, promoting healthy eating isn’t just a goal, it’s a passion. When Jennifer Armen, Director of Business Development & Marketing for OSF, was given the opportunity to help put salad bars in schools, she jumped at the chance. In July, Jenn took part in the Tour de Fresh three-day cycling event that raises funds to benefit the Let’s Move Salad Bars to Schools initiative. Having both personal and professional ties to Idaho, Jenn chose to fundraise for a salad bar to be donated to
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