Arctic® apples on trend for 2017

Earlier this month, we shared our refreshed Arctic® logo and how the first of our nonbrowning varieties – Arctic® Goldens – will be tested in U.S. stores in the next few weeks. Well, according to the many articles highlighting hot trends for 2017, our timing couldn’t be better! While countless food industry trends have been identified, three standouts for 2017 are sustainability, health, and convenience.   Sustainability Sustainability has been a hot button issue for a while, and this was crystallized in a recent headline from Food Navigator declaring “Nutrition experts predict sustainability ‘most important’ trend for 2017”. While it
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We’re hiring: Social Media & Administrative Specialist

Social Media & Administrative Specialist Okanagan Specialty Fruits Inc. (www.okspecialtyfruits.com) is a dynamic agriculture biotechnology company based in Summerland, BC, Canada that specializes in the development and market introduction of novel tree fruit varieties. This position supports our constantly expanding range of activities, including commercialization are our nonbrowning Arctic® apple varieties (www.arcticapples.com) in both the US and Canada.   Job Description OSF is a fast-growing team and is seeking a Social Media & Administrative Specialist with excellent organizational skills who can capably oversee a wide range of administrative duties and also manage day-to-day social media activities. This staff member will
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We’re hiring: Communications Specialist

Communications Specialist Okanagan Specialty Fruits Inc. (www.okspecialtyfruits.com) is a dynamic agriculture biotechnology company based in Summerland, BC, Canada that specializes in the development and market introduction of novel tree fruit varieties. This position supports our constantly expanding range of activities, including the commercialization of our nonbrowning Arctic® apple varieties (www.arcticapples.com) in both the US and Canada.   Job Description With the launch of OSF’s flagship brand, Arctic® apples, we are seeking a Communications Specialist capable of enthusiastically and effectively communicating OSF’s personality and key messages. This staff member will report to the company’s Brand Marketing Manager and also work closely
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GMO Communication (Part 2): A ripe educational opportunity

Last week I shared some of the personal experiences that have shaped my understanding of GMO perceptions. This week, I will be talking about the importance of biotech champions, and some of the most important lessons we’ve learned for effectively sharing information on GMOs in a way that resonates with a wide, diverse audience. Bridging the communications gap In January 2015 Pew Research found that 88% of scientists from the American Association for the Advancement of Science (AAAS) say GE foods are generally safe, but 57% of U.S. adults aren’t so sure. Months earlier, the International Food Information Council (IFIC)
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GMO communication (Part 1): The juice is worth the squeeze

Over fifteen years before the first nonbrowning Arctic® apple variety was even approved in the U.S. and Canada, my family and I received a rude awakening regarding how big a challenge we had gotten ourselves into. Activists angry about the development of GMO apples had hacked over 650 of our young apple trees down. These particular trees weren’t even genetically engineered, but the activists either didn’t realize or simply didn’t care! Being involved in agriculture for over three decades, I’ve learned to expect the unexpected from the weather, pests and even people. And, while I’m happy to say the attack
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Arctic® apples proud to empower healthy eating in schools

  Summerland, B.C., Canada – For Okanagan Specialty Fruits (OSF), the company behind nonbrowning Arctic® apple varieties, promoting healthy eating isn’t just a goal, it’s a passion. When Jennifer Armen, Director of Business Development & Marketing for OSF, was given the opportunity to help put salad bars in schools, she jumped at the chance. In July, Jenn took part in the Tour de Fresh three-day cycling event that raises funds to benefit the Let’s Move Salad Bars to Schools initiative. Having both personal and professional ties to Idaho, Jenn chose to fundraise for a salad bar to be donated to
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Carters at core of Arctic® brand

To those familiar with OSF’s journey to bring Arctic® apples to market and for apple lovers who will soon get to enjoy Arctic® apples firsthand, it’s clear that the Carter family is at the core of the Arctic® brand! There’s no separating the Arctic® apple story from Neal and Louisa Carter, who not only founded Okanagan Specialty Fruits in 1996, but have been involved every step of the way since. With a bit of help from their kids, they brainstormed the Arctic® logo and name – landing on “Arctic® apples” because, like the snow-driven landscapes of the Arctic itself, nonbrowning
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