Arctic® Fuji Gains USDA Approval

  Okanagan Specialty Fruits’ (OSF) third nonbrowning Arctic® apple variety, the Arctic® Fuji, has been granted deregulated status by the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (USDA APHIS).  Arctic® Fuji apples have been found to be as safe and nutritious as conventional apples, joining OSF’s Arctic® Golden and Arctic® Granny varieties. “The response to Arctic® Fuji apples and our overall platform to deliver direct benefits to consumers has been encouraging,” said Neal Carter, Okanagan Specialty Fruits’ founder and president.  “We are confident the positive feedback we have received will translate to the marketplace.” The approval follows
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Health & convenience: Merging messages

We’re always eager to learn more about what consumers think of Arctic® apples, especially what will make them eager to give our nonbrowning apples a try for themselves. So, this summer we asked as many apple lovers as we could as many questions as possible! In July, we surveyed 2,500 people from across the U.S. and Canada who are their household’s primary shopper (or shared duties 50/50) and purchase apples at least once a month. We’ll look forward to sharing more of the results over the next few months; but, today we will focus on those related to health and
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Checking out fresh produce at checkout

A 2015 report titled “Temptation at Checkout” by Center for Science in the Public Interest took a long, hard look at consumer food purchasing behavior at checkout. What they found was not particularly shocking: the ratio of unhealthy vs. healthy purchases is troublesome. However, they also found that the promotion of healthy options at checkout can go a long way towards improving the quality of these last-minute selections. Per the report, candy and chocolate are the two most frequent impulse purchases and that’s bad news as over half of all purchasing decisions are made spontaneously. At checkout, consumers are at
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Arctic® Fuji – another step closer

Arctic® Fuji apples are now one step closer to U.S. deregulation! Following the submission of our initial application to the U.S. Department of Agriculture’s (USDA) Animal and Plant Health Service (APHIS) requesting nonregulated status (commercial approval), we are excited to announce that OSF’s Arctic® Fuji petition  is now available to the public. This application contains data on the introduction and testing of the nonbrowning trait in Fuji variety apples which uses the same safe, beneficial technology as the Arctic® Granny and Arctic® Golden. This APHIS petition differs from the petition submitted for our initial varieties because it is considered an
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Press Release: Arctic® Fuji apple one step closer to U.S. regulatory approval

  Summerland, B.C., Canada – The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) has publicly shared the final version of Okanagan Specialty Fruits Inc.’s (OSF) petition seeking regulatory approval for Arctic® Fuji apples, a nonbrowning variety produced through biotechnology. In an announcement published August 10, 2016, USDA APHIS stated that they have reached a preliminary decision to extend their determination of nonregulated status to OSF’s nonbrowning Arctic® Fuji variety. In addition to publishing OSF’s petition, APHIS has also shared their preliminary finding of no significant impact, and preliminary extended determination and plant pest risk assessment. USDA
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A healthy dose of quality snacks

Allow me to re-introduce myself: I’m Joel Brooks, OSF’s Brand Manager. While I used to be the one behind most of our social media efforts and blog posts, I’m now more directly involved in helping ensure the Arctic® brand delivers all the things that are most important to our fellow apple-lovers. I’ll be sharing my thoughts, plus news and other developments about the Arctic® brand every few weeks as we close in on commercial availability.  At OSF, our team is made up of people who are passionate about innovation, agriculture, and food that is both healthy and of the highest
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Cycling for salads in schools

I have always loved my bicycle. It’s true! Whether my first tricycle or my fancy metallic purple Schwinn complete with a glittered banana seat and purple streamers! Today I have the good fortune to ride a bicycle with a few more gears and gizmos, but the thrill of going up (yes, up) or down hills hasn’t changed for me. When I was a teenager, and most of my friends were in a hurry for their license, I wasn’t. I already went pretty much everywhere on my bicycle. In college, I didn’t have a car, and in grad school, I couldn’t afford
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Moms’ thoughts on fruits & veggies

The Produce for Better Health (PBH) Foundation promotes fruit and vegetable consumption to better the health of Americans. PBH conducts annual surveys to better understand habits surrounding and attitudes towards fruit and vegetable consumption in America. Their latest research gives insight into what Moms’ think and feel about fruit and vegetable consumption, comparing data collected from 2007-2015. Highlights include the best methods of communicating to Moms, the support Moms feel they need most to improve their family’s fruit and vegetable consumption, and, something we know a bit about, the importance of maximizing convenient produce options. We invite you to check
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Boosting produce consumption on both sides of the border

For the produce industry – including our team at Okanagan Specialty Fruits® – advocating for eating more fruits and veggies isn’t just a 9 to 5 job, it’s a lifestyle. It’s something that we’re passionate about all day, every day. And, we can accomplish amazing things by working together! This week, we’re feeling especially optimistic about the positive impact we can collectively make, thanks to two amazing events. One is the Produce For Better Health (PBH) Foundation’s Annual Meeting: The Consumer Connection, which finished last week in Arizona. And now we’re enjoying the Canadian Produce Marketing Association’s (CPMA) Annual Convention
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Welcoming the newest members of our science team

We are excited to introduce you to our newest members of the science team! Aruna Wickramarathna joined us as an Assistant Scientist in November, and Jordan Hannah became our lab technician earlier this month. Aruna is our man with the plan when it comes to applying advanced technology to improve tree fruits. Aruna grew up in Sri Lanka before moving to Canada in the middle of winter for post graduate studies; he describes the 28⁰C change in temperature as a shock, to say the least! He has worked in molecular biology for 13 years and loves that science gives him
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