Labeling for consumer transparency
By the time Arctic® apples arrive at the marketplace, they will be the most studied apple varieties of all time. For our consumers’ added comfort level we are also planning to label fresh-market Arctic apples.
The apple supply chain already picks, packs and labels apples by variety, so this doesn’t impose any extra burden on growers, packers, shippers and retailers. We know that open communication and transparency is important, and labelling helps gives consumers the choice they want.